Where comfort meets style to embrace care!

The Underdogue specializes in making and selling the highest quality dog clothes and accessories. Our exclusive designs emphasize comfort and style all at the same time. 

We are here to disrupt the dog fashion world, brighten up your walks and daily life with your beloved dog. 

Are you tired and bored of the same items sold in all of the big pet chain stores? 

You’re looking for ways to express your and your pup’s personality and tell your story?

You want to inspire others 

Then you are in the right place. 


Our Mission

Every single one of our products is made with love and produced specifically with the doggies that would be wearing them and their humans in mind. 

We focus our efforts on making dog apparel that is functional and easy to put on and take off so you don’t have to spend any extra time dressing and undressing your furry love balls when it’s time for a walk. 

We create our items with careful consideration of the cut. Being comfortable while they are doing their proper business out there is our priority. You should expect their (The Underdogue) garments to remain uncompromised. At the same time, one of our main goals is for our clothes and accessories to feel like a natural extension of your doggie so they can enjoy being pretty.

On top of functionality and comfort, we really care about style. We work hard to offer you and your doggie plenty of options for expressing yourselves through our outfits. Our aim is to empower you (2) to be authentic and proud to be YOU. We celebrate your uniqueness and relationship. Because we are all different but yet, so deeply connected and that’s the beauty of the human-dog friendship.


Our Name

The name of our online boutique combines the word underdog with the French word for fashion – vogue. The name implies that even those who may have once been considered the underdogs can look and feel like an A-lister. The Underdogue’s purpose is to honor stories, flaws, and love for one another. In our world all dogs are unique and at the same time equally deserve to be loved unconditionally, no matter what their breed, size, heritage, or story is. 


How We Make The World A Better Place

One of our greatest aspirations is supporting organizations and dog rescuing communities that help pups in need of forever homes and loving humans. (You can learn more about our recent activities and how you can help here.) 

We would love to hear your story and feature you as one of our Underdogues. Did you rescue your pup, or did you add it to the family as a Christmas gift to your kids? We love hearing about it! 

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Highest quality washable materials to ensure your dog can have a fresh and clean outfit anytime they like.

First-class designs and quality so they can look cute at all times.

Part of your purchase goes to a charitable contribution so other pups can find the true love you already have.

Who Are We?

We are Kristina and Nick, the founders of The Underdogue.

We are a crazy family with two precious boys (soon to be 7 and 1yo.) We’ve teamed up and created this brand together. Because we love all dogs and as in life, we complement each other in our little business venture as well. Every one of us does what we do best and the result is magic. 



I’m Kristina (or Karry)! I always have an overflowing bag of new ideas and I find 24 hour days way too short! I am in charge of our website, online presence. I pay attention to the details most people don’t see. I make sure all the products our customers receive are consistently made to the highest standard and are packaged to fulfill your expectations. My childhood dream was to find homes for all the dogs that don’t have one. 

When I don’t spend time here at The Underdogue, I write my digital marketing blog, copy, or have fun with our kids. I’m the non-traditional, nerdy one geeking on grammar, spreadsheets, and planning content and strategies. 





And I’m Nick! I’m more of a communicative wizard. I like being around people, having prolonged conversations just about anything. I’m a guy of many talents, I’ve done many things and run a few businesses. I love making something out of nothing. I’m always on the go and I’m in charge of talking with our manufacturing team, looking for fresh ideas, and coming up with ways to make things more efficient and practical for you. 

I love my boys and our family, working on cars, and watching football when my team is winning. 






Our Plans For Sustainable Future

The Underdogue is actively working on designing a sustainable strategy for the upcoming years. We’ll be actively looking for recycled and sustainable materials for our pieces without compromising on quality. The strategy will also be reflected in our packaging and we’ll be using environment friendly and recycled packing materials.


We’d Love To Hear From You

We are super excited that you are spending time here with us. Make sure you check out our items intentionally made with love for all dogs. We have separated them into five categories. Once, you are ready to finish your purchase and become part of our family, you can check out all the ways you can contribute to a good doggie cause. You will have a chance to do that at check out.

Please let us know if you have any questions, ideas, concerns or if you just like to say hi!

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