Where comfort meets style to embrace care!
The Underdogue specializes in making and selling the highest quality dog clothes and accessories. Our exclusive designs emphasize comfort and style all at the same time.
We are here to disrupt the dog fashion world, brighten up your walks and daily life with your beloved dog.
Are you tired and bored of the same items sold in all of the big pet chain stores?
You’re looking for ways to express your and your pup’s personality and tell your story?
You want to inspire others
Then you are in the right place.
Every single one of our products is made with love and produced specifically with the doggies that would be wearing them and their humans in mind.
We focus our efforts on making dog apparel that is functional and easy to put on and take off so you don’t have to spend any extra time dressing and undressing your furry love balls when it’s time for a walk.
We create our items with careful consideration of the cut. Being comfortable while they are doing their proper business out there is our priority. You should expect their (The Underdogue) garments to remain uncompromised. At the same time, one of our main goals is for our clothes and accessories to feel like a natural extension of your doggie so they can enjoy being pretty.
On top of functionality and comfort, we really care about style. We work hard to offer you and your doggie plenty of options for expressing yourselves through our outfits. Our aim is to empower you (2) to be authentic and proud to be YOU. We celebrate your uniqueness and relationship. Because we are all different but yet, so deeply connected and that’s the beauty of the human-dog friendship.
The name of our online boutique combines the word underdog with the French word for fashion – vogue. The name implies that even those who may have once been considered the underdogs can look and feel like an A-lister. The Underdogue’s purpose is to honor stories, flaws, and love for one another. In our world all dogs are unique and at the same time equally deserve to be loved unconditionally, no matter what their breed, size, heritage, or story is.
How We Make The World A Better Place
One of our greatest aspirations is supporting organizations and dog rescuing communities that help pups in need of forever homes and loving humans. (You can learn more about our recent activities and how you can help here.)
We would love to hear your story and feature you as one of our Underdogues. Did you rescue your pup, or did you add it to the family as a Christmas gift to your kids? We love hearing about it!